Legal & data protection

Privacy Policy

The below Privacy Policy describes how Haarslev collects and processes your personal data. The protection of your personal data is very important, and Haarslev collects and processes your personal data exclusively in accordance with the EU General Data Protection Regulation and other applicable data protection laws.

Last updated August 2026

This Privacy Policy explains how Haarslev Industries A/S, Bogensevej 85, DK-5471 Søndersø, Denmark ("Haarslev", "we", "us" or "our"), collects and processes personal data when you use haarslev.com, contact us, request product information, subscribe to marketing communications or interact with our social-media pages.

Haarslev Industries A/S is the data controller for haarslev.com and the central website forms. If your enquiry is referred to another Haarslev group company, that company may also act as a data controller for its subsequent processing and will provide additional information where required.

Recruitment through careers.haarslev.com is governed by the separate recruitment privacy policy available on that website (https://careers.haarslev.com/data-privacy).

We generally collect personal data directly from you through our website, forms, communications with us and your interactions with our services. We may also receive relevant business contact details from your employer, colleagues, Haarslev group companies or other business partners where this is necessary to handle an enquiry or manage a business relationship.

DESCRIPTION OF PROCESSING

Haarslev processes your personal data for one or more specific purposes under the EU General Data Protection Regulation and other applicable data protection laws. The table below provides an overview of the principal processing activities covered by this Privacy Policy:

Overview of the different types of processing that Haarslev performs
PROCESSING	PURPOSE	PERSONAL DATA	LEGAL BASIS	RETENTION	RECIPIENTS
Newsletters and sales marketing	To send newsletters, product information, promotions and offers requested by you and, where selected, arrange contact from a Haarslev sales representative.	Name, business email address, company, country, marketing preferences and consent record.	GDPR Art. 6(1)(a): consent. You may withdraw consent at any time through the unsubscribe link or by contacting us.	Until you withdraw consent. A limited suppression record may be retained to document and respect your withdrawal.	Relevant Haarslev marketing and sales personnel and providers of email distribution, marketing and customer-relationship systems.
Contact forms, direct emails and enquiries	To respond to comments, questions and requests; provide requested materials; and manage prospective or existing business relationships.	Name, business email address, telephone number, company, job title, country, message, correspondence and requested material.	GDPR Art. 6(1)(f): our legitimate interests in responding to business enquiries and managing business relationships. Art. 6(1)(b) may apply where necessary to take requested pre-contractual steps or perform a contract with you.	Until the enquiry is resolved and thereafter only while necessary for an ongoing relationship, legal obligations or legal claims.	Relevant Haarslev personnel and group companies, and providers of website forms, email, IT and customer-relationship systems.
Lead-management forms	To provide requested information and, if you have chosen marketing contact, send relevant product and company communications or arrange contact from sales.	Name, business email address, telephone number, company, country, request and communication preferences.	GDPR Art. 6(1)(f) for responding to a request and managing a prospective business relationship. GDPR Art. 6(1)(a) for optional electronic marketing.	For as long as necessary to handle the request and relationship. Marketing data is retained until consent is withdrawn, with a limited suppression record retained afterwards.	Relevant Haarslev sales and marketing personnel and providers of forms, marketing and customer-relationship systems.
Technical data sheets and product information	To provide technical data sheets or other product information requested by you and follow up on the request where relevant.	Name, business email address, company, country, requested material and related correspondence.	GDPR Art. 6(1)(f): our legitimate interest in providing requested business information and following up on legitimate product interest.	Until the request is completed and thereafter only while necessary for follow-up, an ongoing relationship, legal obligations or legal claims.	Relevant Haarslev personnel and group companies and providers of website forms, email, IT and customer-relationship systems.
Website operation and cookies	To operate and secure the website and, where you consent, measure website use, remember preferences and support analytics and advertising.	IP address, device and browser information, cookie identifiers, consent choices and information about website use.	GDPR Art. 6(1)(f) for necessary website operation and security. GDPR Art. 6(1)(a) for non-essential analytics, advertising and similar technologies.	Cookie durations are stated in the cookie declaration available through the website cookie settings. Technical and security records are retained only as long as necessary for their purpose.	Website hosting, security, consent-management, analytics and advertising providers identified in the cookie declaration.
Social media	To operate our social-media pages, communicate with users, understand engagement and market Haarslev.	Public profile information, messages, comments, reactions, shares, cookie or device data and other information made available by you or the platform.	GDPR Art. 6(1)(f): our legitimate interests in communicating with users and promoting Haarslev. Consent applies where required for non-essential website technologies.	While the content or communication remains relevant, subject to the platform functionality and retention rules.	The relevant social-media platform, Haarslev personnel and service providers. Depending on the processing activity, the platform may act as an independent controller or Haarslev and the platform may act as joint controllers. The platform also processes personal data under its own privacy notice. Where a joint-controller arrangement applies, information about the allocation of responsibilities is available from the relevant platform or from Haarslev on request.

PROCESSING: Newsletters and sales marketing
PURPOSE: To send newsletters, product information, promotions and offers requested by you and, where selected, arrange contact from a Haarslev sales representative.
PERSONAL DATA: Name, business email address, company, country, marketing preferences and consent record.
LEGAL BASIS: GDPR Art. 6(1)(a): consent. You may withdraw consent at any time through the unsubscribe link or by contacting us.
RETENTION: Until you withdraw consent. A limited suppression record may be retained to document and respect your withdrawal.
RECIPIENTS: Relevant Haarslev marketing and sales personnel and providers of email distribution, marketing and customer-relationship systems.

PROCESSING: Contact forms, direct emails and enquiries
PURPOSE: To respond to comments, questions and requests; provide requested materials; and manage prospective or existing business relationships.
PERSONAL DATA: Name, business email address, telephone number, company, job title, country, message, correspondence and requested material.
LEGAL BASIS: GDPR Art. 6(1)(f): our legitimate interests in responding to business enquiries and managing business relationships. Art. 6(1)(b) may apply where necessary to take requested pre-contractual steps or perform a contract with you.
RETENTION: Until the enquiry is resolved and thereafter only while necessary for an ongoing relationship, legal obligations or legal claims.
RECIPIENTS: Relevant Haarslev personnel and group companies, and providers of website forms, email, IT and customer-relationship systems.

PROCESSING: Lead-management forms
PURPOSE: To provide requested information and, if you have chosen marketing contact, send relevant product and company communications or arrange contact from sales.
PERSONAL DATA: Name, business email address, telephone number, company, country, request and communication preferences.
LEGAL BASIS: GDPR Art. 6(1)(f) for responding to a request and managing a prospective business relationship. GDPR Art. 6(1)(a) for optional electronic marketing.
RETENTION: For as long as necessary to handle the request and relationship. Marketing data is retained until consent is withdrawn, with a limited suppression record retained afterwards.
RECIPIENTS: Relevant Haarslev sales and marketing personnel and providers of forms, marketing and customer-relationship systems.

PROCESSING: Technical data sheets and product information
PURPOSE: To provide technical data sheets or other product information requested by you and follow up on the request where relevant.
PERSONAL DATA: Name, business email address, company, country, requested material and related correspondence.
LEGAL BASIS: GDPR Art. 6(1)(f): our legitimate interest in providing requested business information and following up on legitimate product interest.
RETENTION: Until the request is completed and thereafter only while necessary for follow-up, an ongoing relationship, legal obligations or legal claims.
RECIPIENTS: Relevant Haarslev personnel and group companies and providers of website forms, email, IT and customer-relationship systems.

PROCESSING: Website operation and cookies
PURPOSE: To operate and secure the website and, where you consent, measure website use, remember preferences and support analytics and advertising.
PERSONAL DATA: IP address, device and browser information, cookie identifiers, consent choices and information about website use.
LEGAL BASIS: GDPR Art. 6(1)(f) for necessary website operation and security. GDPR Art. 6(1)(a) for non-essential analytics, advertising and similar technologies.
RETENTION: Cookie durations are stated in the cookie declaration available through the website cookie settings. Technical and security records are retained only as long as necessary for their purpose.
RECIPIENTS: Website hosting, security, consent-management, analytics and advertising providers identified in the cookie declaration.

PROCESSING: Social media
PURPOSE: To operate our social-media pages, communicate with users, understand engagement and market Haarslev.
PERSONAL DATA: Public profile information, messages, comments, reactions, shares, cookie or device data and other information made available by you or the platform.
LEGAL BASIS: GDPR Art. 6(1)(f): our legitimate interests in communicating with users and promoting Haarslev. Consent applies where required for non-essential website technologies.
RETENTION: While the content or communication remains relevant, subject to the platform functionality and retention rules.
RECIPIENTS: The relevant social-media platform, Haarslev personnel and service providers. Depending on the processing activity, the platform may act as an independent controller or Haarslev and the platform may act as joint controllers. The platform also processes personal data under its own privacy notice. Where a joint-controller arrangement applies, information about the allocation of responsibilities is available from the relevant platform or from Haarslev on request.

Further information about the cookies and similar technologies used on haarslev.com, including providers and storage periods, is available in our Cookie Policy and through the website cookie settings.

SECURITY OF PROCESSING

We treat your personal data as confidential and use appropriate technical and organizational measures designed to protect it against accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access. Access is limited to personnel and service providers who need the data for the purposes described in this Privacy Policy.

STORAGE, RECIPIENTS AND INTERNATIONAL TRANSFERS

We disclose personal data only where necessary for the purposes described above, including to relevant Haarslev group companies and service providers acting on our instructions. Some recipients, such as social-media platforms, may process personal data for their own purposes under their own privacy notices.

As Haarslev operates globally, personal data may be accessed or processed by Haarslev group companies and service providers located inside or outside the European Economic Area (EEA). Where personal data is transferred outside the EEA, we rely on a European Commission adequacy decision, the European Commission Standard Contractual Clauses or another transfer mechanism permitted by applicable data protection law. Where required, we also assess whether supplementary measures are necessary. You may contact us for information about the relevant safeguard and, where available, a copy of it.

YOUR RIGHTS

Subject to the conditions and limitations in applicable data protection law, you may have the following rights:

Right of access: You may request confirmation of whether we process your personal data and obtain a copy of that data.
Right to rectification: You may request correction of inaccurate or incomplete personal data.
Right to erasure: You may request deletion of your personal data where the legal requirements are met.
Right to restriction: You may request that our processing of your personal data be restricted in certain circumstances.
Right to data portability: Where applicable, you may receive personal data provided by you in a structured, commonly used and machine-readable format and have it transmitted to another controller.
Right to object: You may object to processing based on our legitimate interests for reasons relating to your particular situation.
Right to object to direct marketing: You may object to direct marketing at any time.
Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.

We do not use personal data covered by this Privacy Policy for decisions based solely on automated processing that produce legal effects or similarly significantly affect you.

To exercise your rights, contact GDPR@haarslev.com. We may need to verify your identity before responding to your request.

COMPLAINTS

If you are dissatisfied with our processing of your personal data, you may lodge a complaint with the Danish Data Protection Agency or another competent supervisory authority.

Further information is available at www.datatilsynet.dk/english/

CONTACT INFORMATION AT HAARSLEV

Haarslev Industries A/S
Bogensevej 85
DK-5471 Søndersø
Denmark

Privacy contact: Group Legal, GDPR@haarslev.com

MODIFICATIONS

We may update this Privacy Policy from time to time. The current version will be available on haarslev.com. If we make material changes, we will provide an appropriate notice on the website or by other means where required.

Last updated: August 2026

Data controller

Haarslev Industries A/S

Bogensevej 85, DK-5471 Søndersø, Denmark
Phone +45 63 83 11 00

GDPR@haarslev.com Contact us